Where to Begin...
A website, without content, is useless. You can use the latest web design techniques, and imaging software, but if your site doesn't provide any
information or services, it's useless. That's why we encourage you to go through the steps below to establish
ESSENTIAL content, OPTIONAL content, and your site DESIGN.
Step One: ESSENTIAL Content
You've probably heard it said "What's in a name?" The answer to that question is "a lot". If the name of your business or organization isn't unique or
catchy, you may have trouble distinguishing yourself from other sites. For example, Community Baptist Church
is a general name for a Church. If you were to search for that online you'd get hundreds of matches that don't work. However, if you search for
Community Baptist Church of Apalachin, you get the site provided by LundmarkWeb.
A unique name will also help you aqcuire the best URL for your site. It's good to consider abbreviations and location when naming your site.(see what happens when you search for LundmarkWeb on google.)
• Purpose Statement
A purpose statement is essential for the front page of your website. Incorporated organizations must have some sort of founding document that
provides such a statement. You can either copy it straight from those documents (see Community Baptist Church's
website) or you can create a new one. You'll notice that most LundmarkWeb sites have this as the first paragraph of content on their
front page.
• Abbreviated Purpose Statement
The Abbreviated Purpose Statement should be considered while developing the extended purpose stateent. Some companies feel that the extended version
is not necessary for the Web-site, but most sites have some sort of marketing tag that concisely says what they are in business for. Consider for a moment
Burger King's "Have it your way", or Frito-Lay's "Put your Smile on". Each of these statements communicate their purpose. Notice the home page of
LundmarkWeb. "Get on the Web, With LundmarkWeb". Also note Community Baptist Church's
"Where Christ is Lord and People are Loved". These short statements encapsulize what your business or organization is all about.
• Contact Information
It does no good to put your best foot forward on the web and then fail to provide contact information. The whole point of a web-site is to provide
information about your organization and a way to get involved whether through attendance at a Church or through ordering products from a small business.
We recommend you have at least an e-mail address, and phone number. It's also helpful to provide a fax number and a mailing address. The more ways someone
can reach you the better.
• STEP 2: Optional Content...
